Ecotricity supports pioneering project to keep carbon locked in the ground where it belongs

“Ecotricity is supporting a new, pioneering regenerative farming practice that helps keep carbon locked in the ground where it belongs — and improve soil fertility and food production - most importantly perhaps, it’s happening right here in Britain.

Last year, I announced that Ecotricity would stop offsetting our household gas through carbon avoidance credits. An international system with some merit for sure but also with some issues of concern.

Instead, we’d fund carbon removal projects here in Britain.

Why?

Because there’s a fundamental difference between avoiding emissions and actually removing carbon. Removal is best practice and the direction we should all be moving in— the gold standard.

And this year, we’re going further.

In 2026, we’re supporting an exciting agricultural project, through the purchase of carbon removals, which targets 100% of Ecotricity’s hard-to-abate Scope 1 and Scope 2 emissions — the direct emissions from our operations and the indirect emissions associated with the energy we use.

We’re doing this by working with Agreena who are building a network of farmers who use regenerative farming practices like Gentle Farming, a fourth-generation, family-run farm in Peterborough that is putting regenerative agriculture into practice.

The way we farm matters. Conventional agriculture has become heavily dependent on carbon-intensive inputs, while decades of intensive farming have degraded soils and contributed to biodiversity loss.

Regenerative agriculture offers a different path.

By rebuilding soil health, increasing organic matter, capturing carbon and restoring biodiversity, farmers can become part of the climate solution – not just by reducing emissions, but by actively locking carbon in the ground where it belongs.

That’s the kind of carbon removal we want to see more of: real, measurable and happening here in Britain.

Investments in carbon projects should increasingly prioritise carbon removal technologies. It may take a few years, but removal delivers greater impact.

And by purchasing from projects here in Britain, we can support activities on the ground, rather than funding international schemes further away from our own operations.

And this is just the beginning.”